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Mo Krochmal |
Pioneering Online
News, Covering Technology
I've worked as an Internet journalist since 1994, a pioneer in an emerging communications technology. I was there before the crowds came, and I'm still here, after the gold rush. I believe this medium has much to offer and will continue to evolve and develop until it's something that simply transparent. We won't notice the technology. And, we will have figured out ways to drive revenues and profits.
These are the online publications on which I have worked:
Dotcom Scoop
I write a weekly column about the changing world of technology and the people I meet along the way. The column, TANSTAFL (There Ain't No Such Thing As Free Lunch), is written from a personal perspective for those who work in the industry.
LocalBusiness.com
I was New York editor for this unique publication which had bureaus in 24 cities
across the country. The editors and writers worked from home offices and we
concentrated on breaking exclusive news. I covered New York City, the largest
city in the network and one of the most important offices in the network.
I interviewed high-level executives, wrote about private equity and venture capital investment and covered the changing world of the Internet from Fall 2000 until Spring 2001.
The company was headquartered in Ft. Lauderdale, Fla., with most of the news executives coming from the Sun-Sentinel. The company was venture capital-funded -- to the tune of $10 million. It closed on April 27, 2001 and entered Chapter 11 bankruptcy proceedings.
This was a news organization ahead of its time, and without a business plan for creating revenue streams outside of selling banner advertising. When the technology market dived, taking advertising with it, so did we. Shame too.
I did my share to try to save the company by taking over complete coverage of the New York market, saving the company the salary and benefits of two full-timers and costs of two part-timers. I keep the copy flow at the same level that it was before cutbacks and I added new editorial products including a 50-company quarterly feature on the area's top emerging technology companies.
I also took advantage of the tools that technology offered, in March 2001, writing a story in a Manhattan coffeeshop using just a Palm Pilot Vx with a wireless connection to the Internet.
AlleyCat News
I was hired as editorial director with the additional charge of creating an
online presence for this small magazine that covered the finances of New York's
new economy companies.
TechWeb.com
I left The New York Times to take this position as New York editor of TechWeb,
an online-only news wire covering the world of high-technology. What a team
we had.
We had two journalists in London, a team in Boston, another team in New York City, a bureau in Washington, D.C., and another team in San Francisco. We were able to cover news from 3 a.m. (New York Time), until 11 p.m., taking advantage of our bureaus.
I covered IBM, electronic commerce, the Internet, communications policy, privacy, security, Linux, R&D, distance education and Apple. I traveled extensively, reporting from Boston, New York, Philadelphia, Washington, Atlanta, Miami, Dallas, Austin, Los Angeles, San Francisco, Silicon Valley and Chicago as well as Montreal, Ottawa, Toronto and Hamilton, Ontario, in three years.
In 1998, I reported and produced the company's first online streaming video package.
The New York Times Online
I was an original employee, joining The Times in 1995 -- before the launch of
the site in November of 1995. I was hired as a producer and I mainly worked
during the day, creating the news update, a document that covered the breaking
news of the day from Times and wire reports. Taking the daily budget produced
by the newsroom, I would rewrite wire copy into short nuggets, code it in HTML,
add photographs, audio and video and publish as quickly as possible. I also
write stories for CyberTimes, the Time's online technology news report.
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